The Scenarios Of Consumer s Futures 2020 Essay - 1245 Words

By 2020, the world could find itself in a myriad of different scenarios, but there is no one scenario that can accurately represent what the US, let alone the world, will become—even in four short years. The four scenarios in â€Å"Consumer’s Futures 2020† have options that could unfold, but it is unlikely in such a short timeframe. Nevertheless, the most likely of the four presented scenarios is ‘sell it to me.’ This is because the scenario allows people to keep spending and minimizes the work individuals have to put into becoming more sustainable. It also marks a more prosperous, flourishing economy that enables citizens the option to buy more selectively the brands and products that intrigue them. Lastly, this scenario utilizes the technology that we are already hyper reliant on to generate more personalized business. Many of these aspects are already occurring to some degree, but I can see them becoming more prominent over time. The market is currently well on the mend, with unemployment rates decreasing and overall incomes increasing. With this increasing upward mobility, consumers want to buy more and more, as many US citizens measure their prosperity on how much you can buy (Gondor, 2009). Already emerging is the demand for organic foods to be sold in conventional grocery stores, as they are available in 3 out of 4 conventional grocery stores (Greene, 2016). Considerable draw to certified organic food because consumers associate organic with higher quality (Ploeger,Show MoreRelatedThe Scenarios Of Consumer s Futures 20201227 Words   |  5 PagesBy 2020, the world could develop into a myriad of different scenarios, but there is no one scenario that can accurately represent what the US, let alone the world, will become—even in four short years. The four scenarios in â€Å"Consumer’s Futures 2020† has options that could unfold, but it is unlikely in such a short timeframe. Nevertheless , the most likely of the four-presented scenarios to me is ‘sell it to me.’ This is because the scenario allows people to keep spending and minimizes the work individualsRead MoreAn Introduction To Indian Retail Industry Essay1683 Words   |  7 Pageslabels in the Indian Retail Space by considering various stakeholders i.e. consumers, Online Retailers, Brick and mortar Retail Stores. 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